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Europe commits to Saint-Martin

Feder Relaunch of the Communication and Promotion Strategy for the island of Saint-Martin :

Amount of financing – €1,495,073.33

Description :

Following the health crisis caused by COVID 19, and before that by Hurricane Irma, it was necessary to overhaul our promotional tools in order to promote the destination and relaunch the tourism economy on the island of Saint Martin.

This need is even more pressing in order to stay on the radar and occupy space during the current pandemic. Our destination is therefore preparing
for the post-covid era. For the relaunch to be effective, a certain number of elements need to be put in place, namely :

Graphic design, copywriting, printing, delivery of communication documents, map of the island of Saint-Martin, promotional items and kakemonos, creation of a photo library, communication plan, creation of an intermediate website, creation of a new website, canvassing and representation plan for the Saint Martin Tourist Office.

  • To promote tourism and boost economic activity on the island of Saint Martin after the COVID crisis.
  • To improve the environment for businesses operating in the tourism sector, enabling them to benefit from conditions conducive to growth and
    competitiveness.
  • To revitalize the tourism economy, make it more competitive and make the destination more attractive on the French/European market and on the local and French Caribbean market (Guadeloupe and its islands,
    Martinique, French Guiana, etc.).

The COVID 19 crisis has hit the island’s tourism business hard, just after the passage of Hurricane Irma, which had already had a major impact on the sector.

The operation will enable the Saint Martin tourist office to revitalize its communications, in order to better promote the tourist destination, and attract tourists once again following the halt in travel during the COVID 19 pandemic. This promotion is an important part of the strategy to revitalize the island’s tourism economy, and the economic recovery following the COVID 19 crisis.

It is fully in line with the ERDF operational program in that it enables :

  • To revive an important part of Saint Martin’s economy after the sharp slowdown caused by COVID 19.
  • To improve the environment for businesses operating in the tourism sector, enabling them to benefit from conditions conducive to growth and competitiveness.
  • The economic recovery of the island following the crisis caused by the COVID 19 pandemic.

All three actions have the same objective: to promote and relaunch tourism on the island of Saint Martin following the COVID 19 crisis, and to develop its economy.

Intermediate objectives include

  • Relaunching the tourism industry on the island of Saint Martin post COVID
  • Support local businesses by increasing customer flows
  • Improve competitiveness of local businesses
  • Improved attractiveness of the island
  • Increase visitor numbers
  • Consolidation of the destination’s image
  • Increased number of contacts
  • Increased number of visitors to the destination
  • Increased awareness of the destination

Feder Construction of the Saint-Martin Tourist Office kiosk on the Marigot waterfront

Amount of financing: €213,360.70

Project description :

To improve the promotion, animation and communication of the tourism offer of the island of Saint-Martin, the tourist office is planning to build a kiosk on the Marigot waterfront.

This project involves the construction of a ground-floor building housing an office not accessible to the public.

It is intended to provide tourist information and sell local products.

Two reception desks on either side of the building will give the public access to the tourist office’s information desks.

The project is located at 5, Boulevard du Docteur Petit on the square opposite the existing Marigot ferry terminal in Saint Martin.

The project is being carried out by the Tourist Office through a public procurement contract, comprising 5 different lots to cover all requirements:

  • Batch 1: External works, Masonry, Green spaces
  • Batch 2: Carpentry, Roofing, Cladding, Woodwork
  • Batch 3: High and low voltage electricity and air conditioning
  • Batch 4: Aluminium joinery
  • Batch 5: Painting, Plasterwork and Flooring

The objectives are as follows:

  • Improve the promotion and animation of tourism on the island of Saint Martin
  • Promote tourism on the island of Saint Martin
  • Improve tourist reception and information
  • Help revitalize the tourism economy

By building a kiosk on the waterfront, the Saint Martin Tourist Office aims to increase its visibility and accessibility, and thus improve its services in promoting tourism on the island of Saint Martin.

In this way, the operation will help promote the island’s tourist activity, and contribute to the revitalization of the tourism economy.

The project involves the construction of a tourist office kiosk on the Marigot waterfront.

The planned results are the construction of a first floor, for a total of 30.57 m², comprising :

  • Two reception desks on either side of the kiosk
  • Storage areas

Ultimately, the aim is to improve the welcome and service provided to tourists, and to increase the promotion, animation and communication of tourist activities on the island of Saint Martin.

Feder Renovation work on the offices and public reception area of the Saint-Martin Tourist Office

Amount of Funding – €186,855.76

Project description :

In order to improve the promotion, promotion and communication of Saint-Martin’s tourism offering, the Saint-Martin Tourist Office is looking to renovate its head office premises.
This involves “light” renovations and refurbishments to the premises housing the tourist office, including :

  • Welcoming the public
  • Offices and workstations
  • Meeting room
  • Dining room and sanitary facilities

The project is being carried out by the Tourist Office through a public procurement contract, comprising 9 different lots to cover all requirements:

  • Batch no. 1: demolition – masonry
  • Batch no. 2: partitions – plastering – false ceilings
  • Batch no. 3: floor coverings
  • Batch no. 4: aluminum joinery
  • Batch no. 5: wood joinery
  • Batch no. 6: painting – interior coverings
  • Batch no. 7: electricitý
  • Lot no. 8: plumbing
  • Lot no. 9: furniture – fittings

The objectives are as follows:

  • Improve the promotion and animation of tourism on the island of Saint Martin
  • Promote tourism on the island of Saint Martin
  • Improve tourist reception
  • Help revitalize the tourism economy

The project aims to renovate the headquarters of the Saint Martin Island Tourist Office.

The planned results are the renovation of a total of 207.09 m² of premises, distributed as follows:

  • Rez-de-chaussée : 26,06 m²
  • Etage : 160,59 m²
  • Balcon : 4,04 m²
  • Terrasse : 14,80 m²

Ultimately, the aim is to improve the working conditions of OT employees, and above all to improve the welcome and service provided to tourists, in order to increase the promotion, animation and communication of tourism activities on the island of Saint Martin.